California Coastal Commission
TellApart helps companies leverage customer data to drive sales through personalized marketing across digital channels and devices. Our team is leading the predictive marketing revolution, reinventing the way retail data can power massive results.
My contribution to the project was icon design for the entire site and the illustrations that appear on the Solutions page. I also had say in overall color scheme and made the final tweaks and edits for delivery.
The social environment of an individual is the culture that he or she was educated and/or lives in, and the people and institutions with whom the person interacts. A given social environment is likely to create a feeling of solidarity amongst its members, who are more likely to keep together, trust and –help one another. Members of the same social environment will often think in similar styles and patterns even when their conclusions differ. This is the basis of this new social networking strategy company. The partners have 40 years of combined experience in advertising and marketing. Both have big plans for ilk – One of the partners just came back from London and expresses her love for the evolving Tate Logo.
ilk requires a new brand logo, print collateral, website and mobile application.
The Main logo concept development focused on having a logo that changed but also stayed the same. To achieve this idea on print material I decided to create a basic form out of the letters that make up ilk, so that I could knock out the form and fill it with different images. The images I chose related to the idea that social media is always moving and changing but recognizable.
On the website and mobile application the images would actually be moving through the logo form.
The ilk mobile application will focus more on the idea of social media and less on the company. This application is broken down into three main categories: News, Community and Quiz.
EVENT DESIGN AND ADVERTISING
Create a event that corresponds with your corporate company (ilk).
Listen Up is a secret music festival that ilk is putting on at the Chicago Millennium Park. The festival is showcasing new and up and coming bands that are soon to make it big. ilk advertised the event with cryptic posters put up around the Chicago area. Each poster has a QR code that will lead you to a new piece of information about the event. For example the QR code could lead you to a performing bands website, play a song, or give you hints to where tickets are being sold. This marketing tactic was used to create curiosity and generate a buzz about the event. The idea behind the event is to create a real life social network.
VALENTINE'S DAY AWARENESS CAMPAIGN
MinnaLife is a technology company that specializes in high-end vibrators. We were asked to develop a Valentine's Day campaign to promote their product, Ola, which is a vibrator that responds to the pressure of a person's touch, making it the first of its kind. The goal of this campaign was to promote the innovative technology of this product while also encouraging couples to use Ola together.
ART DIRECTOR/DESIGNER: Aiden Forrest
COPYWRITER: Marissa Langman
**Spec work done while at gyro: San Francisco
LOGO & PUBLICATION DESIGN
Self authored branding and publication project
Recite is a new paper company following in the foot steps of Mohawk and Neenah paper. They have recently released their first line of sustainable white and warm white paper. Not only is Recite 100 % wind powered, and FSC certified but it is a museum quality fine art paper. What sets Recite apart from Mohawk and Neenah is that Recite only produces fine art paper that is environmentally conscious. The perfect shades of whites and warm whites add a sophisticated and elegant look to any design, or fine-art books and prints.
HOLIDAY PARTY INVITE DESIGN:
IT'S BEGINNING TO LOOK A LOT LIKE THE 20's (2013)
DESIGNER: Aiden Forrest
COPYWRITER: Marissa Langman
CUBAN MISTLETOE CRISIS (2012)
DESIGNER: Aiden Forrest
COPYWRITER: Eric Flynn
This invite was featured on the SF Egotist
**work done while at gyro: San Francisco
LOGO DESIGN & RESTAURANT BRANDING
Self authored restaurant branding project
Over the last few years the crêpe has become a popular street food essential. The crêpe is great on the street, but why not bring it into the dining experience? Nola Creole does just that but goes even further by specializing in Cajun and French crêpes. Experience the flavor of New Orleans in a traditional French crêpe.
The Cajun crêpes will have fillings of jerk chicken, bbq pulled pork, andouille sausage, craw fish and jambalaya. The more traditional French crêpe will have fillings of duck, foie gras, assortment of cheeses, beef, and various sea foods. Each crêpe will also be filled with different sauces, seasonings, vegetables and fruits.
The primary crowds will be young working adults, mature college kids, and couples. This place would also be great for “foodies” who know the power of the crêpe. The atmosphere would not be geared towards children and families since it is also a wine bar. It is a perfect place to grab a bite to eat and a glass of wine before a night on the town or to unwind after a long work week.
BRAND CAMPAIGN CONCEPT:
NO BAD IDEAS
Position SMART Tech as a leader in collaboration technology with a multi-country campaign to raise awareness and generate inquiries for their interactive whiteboards.
Every brainstorm session starts with the same lame expression: “Remember, there’s no such thing as a bad idea!” Were that it were! SMART Interactive Whiteboards let team members stay on the same page, so every idea is seen in the best light. Nothing gets lost in translation, anyone can throw in a notion or take away some inspiration, and everyone keeps moving forward. When there really are no bad ideas, groups can think better and faster, and that’s not a bad place to be.
ECD: Steffan Postaer
SENIOR ART DIRECTOR: Ian Ashenbremer
DESIGN INTERN: Aiden Forrest
COPYWRITER: Paula Rogers
**work done while a intern at gyro: San Francisco
VARIOUS LOGOS DESIGNED DURING 2012
LOGO DESIGN AND PACKAGING
These finely crafted, albeit inexpensive hairpins are available both in specialized and major department stores. The package should be fashion conscious, expressing premium quality, while at the same time being modest and practical, possibly inspired by the Japanese packaging tradition. Available in black and brown colors. 60 count each.
After gathering research and inspiration I finally decided that I wanted the bobby pin packaging to resemble a match box and match book. My idea is to present the bobby pins on a match book form which then would be tucked into the “match box”. The bobby pin match box can then be turned into a place to store bobby pins and other hair accessories. The most frustrating thing about bobby pins is never having a good place to store them. The main
objective in my packaging was creating a distinctive form that served that function.
CD BOX SET PACKAGING
Self authored packaging project
The Good Life is a band based out of Omaha, Nebraska and is a part of Saddle Creek Records. Their album, Help Wanted Nights, has a great thematic quality that I wanted to translate into a physical experience by designing a collector’s box. The box set would be purchased along with the album and other promotional material. It includes items that correlate with the themes of the album. I had to contact the band to get permission to create the box and they gave me their blessing.
The box consists of a skeleton key USB flash drive which has exclusive songs, videos and interviews with the band. Also, there is a bottle from the hypothetical Sundowner Bar which is filled with help wanted ads. A shot glass, journal, Polaroid photographs, matchbooks and pillow cases can also be found in the box.
The main goal of this site will be to provide an Internet user with a greater ability to plan their night out on the town. More specifically, this site will offer a wealth of information concerning venues in Seattle hosting musical performances. On any given day the user can view data on where shows will be taking place, who will be playing where, or simply how much admission will cost. The site will provide everything down to the finer details about each venue or show. The user can get a feel of what to expect by reading up on venue reviews and details, or looking up posted information about the music being featured. Users can search by a variety of different options such as location, venue popularity/reviews, What’s hot (at any given time), genre of music, admission logistics, and price. Most importantly, the user will be able to compare different venues side by side.